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If you’re running a small business, you’ve likely heard how important customer reviews and testimonials are. But do you really know just how impactful they can be for your business growth? Let’s break it down. Word of mouth is still the most powerful marketing tool—except now, it happens online and on social media channels, through reviews and testimonials.

Why Customer Reviews Matter

  1. Build Trust Instantly
    In today’s crowded market, trust is everything. Customers are skeptical. They want to know they’re making the right choice when purchasing a product or service. Honest feedback from real people is the best way to build credibility.
  2. Boost SEO
    Customer reviews don’t just help convince potential clients, they also boost your online presence. Google loves fresh, user-generated content, and reviews give you exactly that. The more reviews you have, the more likely you are to show up in local searches.
  3. Provide Social Proof
    People follow the crowd. If they see that others have had a great experience with your business, they’ll be more likely to trust you. A well-written testimonial can serve as social proof, convincing potential customers that you’re worth the investment.
  4. Valuable Feedback
    Reviews aren’t just for future clients; they help you grow, too. Honest customer feedback can offer insights into what you’re doing right—and what you might need to tweak. This gives you the chance to fine-tune your offerings and improve your customer experience.

Leveraging Reviews with 17hats Marketplace Items

At 17hats, we understand how crucial reviews are to grow your business, so several Marketplace items are designed specifically to help you gather those oh-so-important customer testimonials. After all, if you’re not asking for reviews, you’re leaving valuable marketing content on the table.

Here are a few items you can find in the 17hats Marketplace that focus on generating and utilizing customer reviews:

  • Google Review Email Template
    Increase your SEO by increasing your number of positive reviews on Google.  This template created by Armetrice Cabine is designed to get a positive response from your clients.
  • Feedback Questionnaire and Email
    Created by 17hats, this Marketplace item will help you to build long-term relationships with this detailed Questionnaire. It’s a double win: you get insights into your performance, and your client gets a reminder to leave a review and come back for future services.
  • Headshot Session Complete Workflow
    Not only will Will Wohler’s Workflow have you covered from start to finish, but his Feedback/Testimonial Questionnaire will help gather feedback from your clients that you can use as testimonials to your service. 

The Next Step: Implement and Ask!

It’s not enough to sit back and hope clients will leave a review. You have to make it part of your process. With these Marketplace items, you can seamlessly integrate review requests into your process. The easier you make it for clients to leave feedback, the more reviews you’ll collect. Plus, if you’re already using 17hats, sending these out takes just a few clicks—making the entire process effortless.

Don’t Sleep on the Power of Reviews

Whether you’re just starting out or you’ve been in business for years, customer reviews and testimonials can be game-changers. Not only do they help attract new clients, but they also improve your brand’s reputation and provide valuable insights. Ready to start gathering those five-star reviews? Head over to the 17hats Marketplace and check out the tools that’ll get you there.


Already using 17hats? Make sure you’re tapping into these review-gathering Marketplace items today!

Experience the 17hats Difference.

If you’re not on board yet, start your free trial and see how easy it is to build trust and grow your business through customer testimonials.

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