Virtual calendar

Seasonality is a crucial factor that significantly influences all businesses, regardless of their size. Throughout the year, there are distinct periods of heightened activity and others when business slows down. Various external elements, such as weather conditions, holidays, and school events, impact on your clients’ buying journey. 

For many service driven industries, fall tends to be on the high side of seasonality. Back to school and a variety of holidays, makes it the prime time for buyers. With just a few weeks left, it is important to prepare so you can succeed in the fall rush.

The best way to predict the future is to create it.

Peter Drucker

Create a Basic Plan

While an obvious first step, it is one many overlook. Your plan does not need to have an endless number of to do tasks or be a 32 page document, but giving your fall success strategy some thought is important. 

Plan for Time:
  • Which days do you need to block out for family life?
  • What days do you need to block off for you? 
  • Is there someone you need to hire to help free up your time? Cleaning service once a month or a babysitter.
  • What can you do now, so that you are ready later? Blog posts or freezer meals.
Plan for Income:
  • What are your monthly income goals? 
  • How many clients do you need to achieve your goals? 

Having an idea of your financial goals will allow you to understand how much marketing you need to do and just how effective your marketing is. Dive more into your marketing plan here.

Website Audit

Auditing your website before the fall season is essential to ensure seamless preparation for the impending rush. With the increase in website traffic, you want to ensure everything is up to date.

By conducting a thorough website audit, you can identify and address potential issues, ensuring that your site can handle the surge in traffic without any technical glitches or slowdowns. Analyzing your website’s performance, content relevance, and user experience allows you to optimize it for better visibility and engagement during the fall rush.

  • Images – Update images and ensure they include the likeness of your ideal clients. 
  • Verbiage – Update outdated information and make sure the tone is on point with your brand. 
  • Links – Test all links to ensure they are properly working.
  • Mobile View – Look at your website on different mobile devices to ensure all looks good.
  • CTA (Call to Action) – Ensure your CTA is very clear on your website.

Create a Marketing Plan

While marketing can be a bit intimidating, it is nothing more than connecting with your audience. When looking at the fall rush, put some thought into the social, community, school events as well as the mindset that comes with a new season.

Then think about where your business fits into it all.

Freshen Up For Fall

A marketing slogan that stood the test of time. All services from makeup artists to home handymen can help their audience freshen up. And, more importantly, it’s a statement buyers get excited about because it plays into their fall mindset. 

Holiday XYZ

With a holiday each month, you can easily jump on the Hallmark bandwagon and create some buzz for your business. Focus on how you can help your clients spend the holiday season in the very best way. From Holiday House Prep, Holiday Makeup Lessons, Holiday Gift Guides, Holiday Portrait Sessions, Holiday VIP Experiences, Holiday Party Planning … by putting Holiday in front of your offering you are tying your service to an external source therefore giving it more importance and even value.  

Small Business Saturday

While many love Black Friday, Small Business Saturday is becoming increasingly more popular each year. This annual event, which takes place on the Saturday following Thanksgiving, is specifically designed to promote and support local businesses. This is an excellent opportunity to showcase your services, run special promotions, and engage with customers on a personal level.

Google Business Profile

Have you checked your Google Business Profile lately? If not, you should. Google Maps is a popular way for people to find services in their vicinity, and you want to make sure you show up.

Your Google Business profile serves as a virtual storefront, often the first point of contact for potential customers searching for your products or services. Keeping it accurate and up-to-date ensures that customers receive current information about your business, such as operating hours, website, phone number, and address, leading to increased trust and credibility.

Additionally, updating your profile with fresh and relevant content, such as photos, posts, and customer reviews, enhances your online presence and can positively impact your local search rankings, making it easier for users to find your business amidst the competition.

The fall season brings unique opportunities and challenges for service-driven small businesses. As the leaves change and the weather cools down, it’s essential for business owners to embrace the seasonality factor and prepare for the fall rush. By investing time now, you can maximize efficiency during the busy season. Now is the time to proactively prepare for the fall rush and leveraging technology, so you can position yourself for success and make the most of the vibrant opportunities that autumn brings.