Boost Your Business With 17hats Lead Source Reporting: Track Your Marketing Efforts Like Never Before

SUMMARY: As a small business owner, understanding where your leads come from is essential for optimizing your marketing efforts and growing your business. Lead source reporting tracks and analyzes your lead origins—like social media, referrals, or events—helping you focus on what works best. Learn why it matters and how to set up 17hats Lead Reporting.

Save time, make smarter decisions, and fuel growth with 17hats Lead Source Reporting.

As a small business owner, you wear many hats, from marketing and sales to operations and finance. One of the most important aspects of running a successful business is generating a steady stream of leads that can be converted into paying customers.

But do you know where your leads are coming from? If not, you could be missing out on valuable insights that could help you optimize your marketing efforts and grow your business.

Lead source reporting is the process of tracking and analyzing where your leads come from. This can include sources such as your website, social media, email campaigns, referral partners, events, and more. By collecting this data and analyzing it, you can gain a better understanding of which marketing channels and tactics are driving the most leads and conversions.

Here are some reasons why lead source reporting is important for small business owners:

Understand Your ROI

By tracking the sources of your leads, you can better understand the return on investment (ROI) of your marketing efforts. For example, if you invest in a paid advertising campaign and track the leads that come from it, you can calculate the cost per lead and compare it to the revenue generated from those leads. This can help you make informed decisions about where to allocate your marketing budget in the future.

Optimize Your Marketing Strategy

By knowing which marketing channels and tactics are driving the most leads and conversions, you can optimize your marketing strategy and focus your efforts on what works best. For example, if you find that your social media posts generate a lot of leads but your email campaigns don’t, you can adjust your strategy accordingly and invest more time and resources into social media.

Identify Opportunities for Growth

By analyzing your lead source data over time, you can identify trends and opportunities for growth. For example, if you see that your referral partners are generating a lot of high-quality leads, you can focus on building relationships with more referral partners and creating a referral program to incentivize them. This can help you scale your business more effectively and efficiently.

Measure Your Success

Lead source reporting allows you to measure the success of your marketing efforts and track your progress over time. By setting goals and monitoring your performance, you can see how your business is growing and make adjustments as needed.

Here is how to start using Lead Source Tracking inside 17hats:

1. Make a list of your top lead sources. Some common examples are Google, Facebook, Instagram, Friends and Family, Trade shows, and Yelp. Don’t list every person who may be included in “Friends and Family,” having the overall category is better for Lead Source Reporting. We also recommend an ‘other’ category.
   
   Add your Lead Sources to the reporting tab of Leads inside 17hats. You can read more about how to do that here.
   
2. Add a Lead Source question to your Lead Capture Forms and Online Scheduling. 17hats will start tracking your leads for you automatically. No need to re-embed your Lead Capture Form or Online Scheduling calendar. 17hats will update everything for you.
   
3. Start seeing the results roll in. As your leads inquire by filling out your Lead Capture Forms or book you through Online Scheduling, 17hats will track your Lead Sources for you. You will see the results at-a-glance on the reporting tab of your Leads management. You can change the timeframe of your reporting to gauge how well a Lead Source is performing over a specific period of time.

As a solopreneur, time is your most valuable resource. By using lead source reporting to track and analyze where your leads come from, you can make data-driven decisions that help you grow your business more

With Lead Source Reporting, you can see the results at-a-glance on the reporting tab of your Leads management and gauge how well a lead source is performing over a specific period of time. This feature enables you to make informed decisions, allocate your resources more efficiently, and stay ahead of your competitors.

So, if you want to boost your business and succeed in the competitive market, start tracking your leads with 17hats Lead Source Reporting today!