Marketing to Lead Experience: Is your bumpy transition causing you to lose leads?

Marketing is vital to the success of any small business, and it can take up a lot of time and money. Being a solopreneur means you need to capitalize on every cent and ounce of effort that you put into it. Which means you need a seamless transition between your marketing efforts and your lead experience.  

When it comes to marketing, a seamless transition between services can be the difference between winning new business and going home empty handed.

If you have a bumpy transition between your marketing and lead experiences, the chances are high that you are losing leads. Some of the common road blocks may be; that they might not know what to do next, or they inquire through a social media message and you just didn’t get to it. Either way, all the effort of marketing should not be lost due to a faulty process. 

5 Ways to Streamline Your Marketing to Leads Process

1) Turn one link into multiple links

Having one link on social media platforms like Instagram kinda stinks. We have so much we want to share with our leads, but only one link to do it! Turn that one link into many by using a platform like Linktree. With the slogan “the only link you will ever need”, you can quickly see it becomes a lifesaver to small business owners.

Through LinkTree you can add:

• the URL of your website for people who want to learn more about you.
• the URL to your Lead Capture Form for those interested in inquiring about your business.
• and, the URL to your Online Scheduling Form for people ready to book with you. 

By providing one link that contains a button for Contact Me Now and/or Book Me Now people are less likely to send you a message through the social media app, which means less stress trying to manage client communication using all the apps.

If you want to see  LinkTree in action, head over to our Instagram account @the17hats  and click the link in the bio area. 

Business Hack: If you don’t want to use LinkTree, you can create your own using your website. Simply create a hidden page on your website with all the same links and buttons. You may not have the access to analytics on each link, but it will get the job done until you decide to use a speciality platform. Once the link is ready for Instagram, create a free bit.ly short link to add to your bio area.

2) Update the Contact Me button on Facebook

From your Facebook Page, update the link to your contact me button to go directly to your 17hats Lead Capture Form, Online Scheduling, or your LinkTree link.

Removing your website URL and pointing them directly to where they want to go will save them time and energy. The last thing a prospect wants to do is search your website for a contact form. 

Updating your contact me button on Facebook is super easy and will take you five minutes. View our help article here. 

3) Auto Response for Facebook Messenger and Instagram

Each marketing effort needs a solid call to action or a CTA so the person reading it knows what to do next. You never want to leave a lead saying, “Well this looks great, but how do I contact them?”

Add your Lead Capture Form or Online Scheduling link directly to your CTA button. Then, your next step is very clear to your lead and will make them more likely to contact you. Remember a simple lead process will allow more people to engage with you.

4) Running Paid Ads? Or, advertising your service through a Facebook Post on your feed? 

Each marketing effort needs a solid call to action or a CTA so the person reading it knows what to do next. You never want to leave a lead saying, “Well this looks great, but how do I contact them?”

Add your Lead Capture Form or Online Scheduling link directly to your CTA button. Then, your next step is very clear to your lead and will make them more likely to contact you. Remember a simple lead process will allow more people to engage with you. 

5) From Email to Inquiry 

Email marketing is a great way to engage with leads and clients. From Constant Contact to Flowdesk there are some great marketing platforms to help you engage with your clients. 

However, you must give your leads an easy transition from learning about your service in the email to getting started. Again, just like number four, by connecting your CTA (call to action) directly to your 17hats Lead Capture Form or Online Scheduling Link, they will quickly and easily be able to get going with your service. 

By leaving your leads wondering what to do next, searching for how to contact you, or making it difficult for them to contact you, you are leaving money on the table. 

Make sure you are getting the most out of each marketing dollar, by streamlining your leads process. Just by making it easier for leads, you will look more professional, trustworthy, and provide a better first impression. All a great start to your client experience!