Part 1: 5 Ways to Optimize Your Business for Growth

Growing your business doesn’t require overhauling everything—it starts with optimizing what you already have. If you’re a service-based business owner looking to scale sustainably, this 5-part blog series will walk you through key areas where small, intentional changes can make a big impact.

Over the next five posts, we’ll dive into actionable strategies to:

1. Clarify your message and attract the right clients
   
2. Streamline your client onboarding to remove mental roadblocks
   
3. Communicate with clarity and purpose
   
4. Increase your value through service and experience
   
5. Build pricing and packages that grow your bottom line
   

Whether you’re feeling stuck or simply want to level up, this series will guide you step-by-step to optimize your business for real, measurable growth.

Let’s get started.

1. Clarity is the Catalyst – Know What Problem You Solve and Who You Solve it For

When you’re trying to grow, vagueness is your enemy. If people don’t know what you do and who you serve, they won’t buy.

The foundation of optimization begins with a crystal-clear identity:

“I am a [profession] who helps [your target audience] [achieve result].”

For 17hats, it’s this:

We are a small business organization platform that helps growth-minded, service-driven businesses organize and automate their business for growth.

Why Clarity Matters

“If you sell to everyone, you sell to no one” – Seth Godin.

That’s not just a catchy saying—it’s a reality. The more targeted your brand, the more people will resonate with you. 

✅ Action Steps – Try this simple exercise:

1. Complete the statement – “I am a [profession] who helps [your target audience] [achieve result].” 

While it is easy to keep this vague, get specific about who you serve and how you help.

2. Audit your digital presence – Take a look at your website, social media profiles, and marketing materials. 

You can do this on your own or ask a friend who fits your target audience and is unfamiliar with your business to review your website and social media accounts and describe what you do.

Can a visitor immediately understand what problem you solve and who you help? If not, it’s time to clean up your messaging and visuals.

🚀 Ready to Clarify Your Business?

If you’re unsure how to communicate what you do—or want a fresh set of eyes on your messaging—head over to the 17hats Marketplace. You’ll find vetted Marketplace Partners who are not only successful business owners but also experienced 17hats users. Many offer free consultations to help you define your value, tighten your niche, and start optimizing for growth.

👉 Browse Marketplace Services now and connect with a pro who can support your next step forward.

17hats Marketplace Services Suggestions

Will Wohler’s FREE Business Strategy Call

A FREE 30-minute call where we can go over topics like your branding, client experience, or general business questions.

GO TO MARKETPLACE

Deb Mitzel’s Small Business Discovery Call

This call is a free, no-pressure chat designed to help you figure out what kind of support you need in your business. You’ll leave with more clarity than you came in with – guaranteed.

GO TO MARKETPLACE