
We’re excited to highlight two outstanding 17hats Ambassadors who have gone above and beyond in supporting the small business community in March. This month’s PowerPlayers, Rebecca Lueck and Nicole Larson, have not only embraced 17hats in their own businesses but have also stepped up to share their knowledge and passion with others.
Both Rebecca and Nicole joined us in February at Imaging USA in Dallas, Texas, where they took their ambassador roles to the next level—representing 17hats at the booth, connecting with fellow entrepreneurs, and showcasing how streamlined business management can be a game-changer. Their dedication, expertise, and willingness to help others navigate business challenges truly set them apart.
Beyond their contributions at the conference, these two ambassadors continue to make an impact within the 17hats community. Whether it’s sharing tips, answering questions, or leading by example, Rebecca and Nicole embody what it means to be a PowerPlayer.
Stay tuned as we dive into their journeys, exploring how they’ve built their businesses, overcome challenges, and leveraged 17hats to create success on their own terms.
Meet March PowerPlayer: Rebecca Lueck
From a childhood of crocheting hot pads and running lemonade stands to becoming a successful family photographer and educator, Rebecca Lueck has always had an entrepreneurial spirit. Her journey into photography wasn’t marked by a single “aha” moment. Instead, it was a slow build, fueled by a love for capturing authentic family moments. When she discovered lifestyle family photography, everything clicked — photography wasn’t just a creative outlet anymore; it was a way to preserve cherished memories for others.

From Photographer to Educator
Rebecca’s dedication to her craft didn’t go unnoticed. One of her proudest moments was being invited to teach at an in-person photography retreat. Walking into a room full of photographers eager to learn from her was surreal, and it solidified her role as a respected educator in the photography community. The experience gave her a newfound confidence and reminded her of the positive impact she has in the industry.
Overcoming Doubts and Embracing Growth
Like any business owner, Rebecca has faced challenges. Early in her career, self-doubt crept in, especially when stepping into the educator space. Surrounded by industry veterans, she questioned whether she belonged. But through self-reflection, she pushed past those insecurities, reminding herself that her knowledge and experience had earned her a seat at the table. Today, she stands proudly as a leader and mentor for fellow photographers.
Streamlining Success with 17hats
17hats has also played a key role in her success. With automated workflows and online scheduling, Rebecca has streamlined her client experience, freeing up valuable time to focus on what she loves — capturing joyful connections and mentoring other photographers. Now, whether she’s spending quality time with her family or traveling the world, her business runs seamlessly in the background.
A Positive Light in the Photography Community
Rebecca’s mission is clear: to be a positive light in the photography community. She believes challenges are opportunities to grow, and she encourages others to see setbacks as lessons rather than failures. With her infectious enthusiasm and genuine passion for helping others, Rebecca continues to inspire photographers to chase their dreams — all while creating memories that will last a lifetime.
Meet March PowerPlayer: Nicole Larson
Nicole Larson’s entrepreneurial journey has been shaped by dedication, gratitude, and a strong sense of purpose. From leading workshops to working closely with her clients, she approaches every opportunity with a deep commitment to making a meaningful impact.

A Moment of Recognition
For Nicole, one of the most unforgettable milestones in her career was receiving an invitation to be an instructor at the Balloon Boss Summit. Stepping into the role of educator and leader was a surreal moment — one that underscored her expertise and the respect she’d earned in her industry. It was a proud reminder of how far she had come, and it ignited her passion to help others grow.
Living by Integrity
At the core of Nicole’s business is her unwavering belief in integrity. Her personal motto — “Everything I do, I do with integrity” — guides every decision she makes. She understands that when a client hires her, they’re trusting her with something they’ve poured their heart and soul into: their business. Nicole doesn’t take that responsibility lightly. Whether she’s creating stunning balloon designs or mentoring fellow entrepreneurs, she’s committed to delivering her best, every single time.
The Joy of Referrals
While major accomplishments stand out, Nicole finds immense joy in the smaller moments — particularly when a satisfied client refers her to a friend. To her, every referral is a reflection of the trust she’s built and the impact she’s made. Knowing that her clients believe in her enough to recommend her services is a win that never loses its significance.
Words of Wisdom
If Nicole could give her younger self one piece of advice, it would be a gentle reminder that “Rome wasn’t built in a day.” Growing a business takes patience and perseverance. The challenges that once seemed daunting now serve as proof of her resilience. With time and determination, she’s not only built a successful business but also a legacy of integrity and excellence.
Today, Nicole continues to inspire others, showing that success is not just about achieving big milestones — it’s about the meaningful connections, the lessons learned, and the unwavering commitment to doing what’s right.
Rebecca and Nicole exemplify what it means to be a PowerPlayer — leading with integrity, lifting others up, and continuously striving for growth. Their stories remind us that success isn’t solely measured by accolades, but by the connections we build and the impact we make along the way. We’re honored to have them as part of the 17hats Ambassador community and can’t wait to see how they continue to inspire and support fellow entrepreneurs. Cheers to our March PowerPlayers!
Learn more about our March Ambassador PowerPlayers
Rebecca Lueck – Becca Jean Photography
Social: instagram.com/beccajeanphotography
Nicole Larson – Let Nicole Help