With so many incredible exhibitors at ImagingUSA, it can be hard to know where to start. The goal of this guide is to help you conquer the expo with intention, so you can navigate the floor with confidence, discover tools that actually support your business, and make the most of your time there.

Whether you’re focused on streamlining workflows, upgrading gear, improving sales, or simply getting inspired, these vendors are worth checking out.

Who to See

Stop 1: 17hats – Booth 209

17hats is the all-in-one business management platform built specifically for entrepreneurs and small business owners. It brings together advanced CRM features, online scheduling, contracts, invoices, questionnaires, email templates, and automated workflows into one system that actually talks to itself.

The real magic of 17hats is in the automation. By setting up workflows that handle your repetitive tasks, you can spend less time clicking the camera instead of the computer. From the first inquiry email to the final invoice, 17hats helps keep your business organized, professional, and ready to scale.

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Stop 2: Miller’s Professional Imaging – Booth 201

Miller’s Professional Imaging has been a leader in professional photo printing and fulfillment for years. They offer everything from prints and albums to press products and wall art, and they’re known for both innovation and reliability.

Their easy-to-use ordering system and commitment to quality make them a staple for photographers who want their final products to reflect the level of care they put into the capture.

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Stop 3: Cheetah Stands – Booth 108

Cheetah Stands specializes in lighting gear and accessories for photographers who need reliable, portable, and easy-to-use solutions. From light stands to modifiers, everything they make is built with efficiency and durability in mind.

If you’re looking to simplify your lighting setup without sacrificing quality, definitely spend some time at this booth.

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Stop 4: Spider Holster – Booth 109

Spider Holster offers a hands-free camera carrying system that’s designed to reduce strain while keeping your camera accessible. It sits on your hip instead of hanging around your neck, giving you quick access without the discomfort of traditional straps.

For photographers shooting long events or fast-paced sessions, Spider Holster can legitimately be a game changer.

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Stop 5: Camera Xchange – Booth 114

Camera Xchange is a trusted spot for photographers looking to buy, sell, or trade quality camera gear. They’re known for their knowledgeable staff and carefully curated selection of both new and pre-owned equipment from top brands.

If you’re thinking about upgrading your kit or just want to explore gear options without the pressure you’d get at a big-box store, Camera Xchange is worth visiting for honest conversations and hands-on time with equipment.

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Stop 6: Canon – Booth 117

Canon is a cornerstone of the photography industry, offering everything from mirrorless systems to professional-grade lenses. They’ve been innovating for decades while maintaining the reliability and performance professionals depend on.

Swinging by the Canon booth gives you a chance to get hands-on with the latest gear, ask technical questions, and explore tools designed to support photographers at every stage of their career.

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Stop 7: Rocky Nook – Booth 141

Rocky Nook is a publisher that specializes in photography, design, and creative business books. Their catalog includes educational resources for photographers at all stages—whether you’re just starting out or decades in.

If you’re a lifelong learner or just looking for inspiration beyond the expo floor, this booth is worth browsing through.

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Stop 8: Newborn Nerds – Booth 142

Newborn Nerds is all about education and resources specifically for newborn photographers. From posing guidance to business strategy, they offer tools designed to help you grow confidently in this specialized niche.

Their booth is a valuable stop for anyone looking to refine their skills or build a more sustainable newborn photography business.

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Stop 9: Tyndell Photographic – Booth 156

Tyndell Photographic is known for high-quality albums, books, and presentation products. With an emphasis on craftsmanship and design, Tyndell helps photographers deliver tangible products that feel meaningful and lasting—the kind of thing clients want to keep forever.

Exploring their samples in person is a great way to rethink how you present final images to clients.

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Stop 10: PhotoVision – Booth 249

17hats is an all-in-one business management platform built specifically for entrepreneurs and small business owners—photographers included. It brings together CRM, online scheduling, contracts, invoices, questionnaires, email templates, and automated workflows into one system that actually talks to itself.

The real magic of 17hats is in the automation. By setting up workflows that handle the repetitive stuff for you, you can spend less time clicking around and more time doing the work you actually love. From that first inquiry email to the final invoice, 17hats helps keep your business organized, professional, and ready to scale.

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Stop 10: PhotoVision – Booth 249

PhotoVision produces professional print products, including albums, folio boxes, and wall art. Their stuff is known for craftsmanship and attention to detail—the kind of products that elevate the entire client experience.

Seeing samples in person makes it way easier to envision how these products can enhance your offerings and increase the perceived value of what you deliver.

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Stop 11: Nomatic – Booth 275

Nomatic designs bags and accessories built for travel, organization, and actually lasting. Popular with photographers and creatives, their products are known for smart compartments and minimalist design that doesn’t scream “camera bag.”

If you’re hauling gear, laptops, and personal items on a regular basis, Nomatic’s solutions are worth checking out.

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Stop 12: N-Vu – Booth 311

N-Vu provides online galleries, proofing, and sales tools designed to make the client experience better. You can present images professionally while guiding clients through selection and ordering without the usual friction.

With an emphasis on workflow efficiency and sales support, N-Vu helps photographers move seamlessly from delivery to fulfillment.

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Stop 13: Professional Photographers of America – Booth 357

Professional Photographers of America (PPA) is the largest nonprofit association created by professional photographers, for professional photographers. With over 30,000 members, PPA has been supporting photographers since 1880 with education, resources, advocacy, and community.

Stopping by the PPA booth is a great opportunity to learn about member benefits, connect with the organization that’s been championing photographers for over a century, and discover resources that can help you grow both your craft and your business.

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Stop 14: Hahnemühle – Booth 371

Hahnemühle is a German paper manufacturer with over 440 years of history, known worldwide for producing premium fine art papers and photo media. Their papers are the gold standard for photographers and artists who want archival quality and exceptional color reproduction in their prints.

From traditional fine art papers to innovative digital media, Hahnemühle offers options that elevate printed work to museum-quality standards. If you’re serious about print quality and longevity, this booth is essential.

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Stop 15: H&H Color Lab – Booth 407

H&H Color Lab has been serving professional photographers for decades with high-quality prints, albums, books, and wall art. They’re known for consistency, color accuracy, and customer service that actually helps.

Visiting their booth is a great way to see product samples in person, learn about new offerings, and strengthen a partnership that can really support your print sales.

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Stop 16: B&H Photo – Booth 517

B&H is the go-to retailer for photographers, videographers, and creatives everywhere. Their selection of gear, accessories, and tech solutions is basically unmatched. But beyond just products, B&H is known for education, resources, and actually understanding creative workflows.

Their presence at ImagingUSA makes it easy to explore equipment options, compare solutions side-by-side, and connect with people who understand the real-world needs of working photographers.

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Stop 17: GotPhoto – Booth 539

GotPhoto is a workflow and sales platform built for high-volume photographers—think school, sports, and event photography. It combines online galleries, proofing, ordering, and payment processing into one streamlined system.

By focusing on automation and client experience, GotPhoto helps photographers manage large volumes efficiently while maximizing their sales potential.

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Stop 18: Evoto – Booth 547

Evoto is an AI-powered photo editing platform designed to dramatically speed up your retouching workflow. With tools focused on portrait retouching, color correction, and batch editing, Evoto helps you maintain consistency while cutting down post-production time.

For photographers who want polished results without spending hours behind the computer, Evoto offers a pretty compelling look at where editing is headed.

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Stop 19: ProSelect – Booth 557

ProSelect is sales and presentation software designed to help photographers sell more effectively. It lets you guide clients through image selection using slideshows, comparisons, and product previews that make decision-making easier.

By improving the in-person or virtual sales experience, ProSelect helps photographers increase order values while keeping the whole process client-focused and comfortable.

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Stop 20: Tether Tools – Booth 711

Tether Tools creates accessories for tethered shooting, cable management, and on-set organization. Their products help photographers maintain secure, efficient setups during studio and on-location shoots.

If you tether regularly or want a more professional workflow on set, this is a booth you don’t want to skip.

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Stop 21: ShootProof – Booth 744

ShootProof is an online proofing and sales platform that helps photographers share galleries, sell products, and manage payments all in one place. With customizable galleries and lab integrations, it simplifies both delivery and fulfillment.

ShootProof is especially valuable for photographers who want a clean, professional client experience without unnecessary bells and whistles getting in the way.

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Stop 22: Zenfolio – Booth 748

Zenfolio offers websites, galleries, proofing, and sales tools all designed for photographers. By combining your online presence with client delivery and e-commerce, Zenfolio helps you manage both marketing and fulfillment from one platform.

It’s a solid option for photographers looking for an integrated solution to showcase work and sell products online without juggling multiple services.

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What to Expect on the Expo Floor

ImagingUSA’s Expo is packed with opportunities. The floor will be busy, inspiring, and full of conversations that can spark new ideas for your business. Having a plan going in makes all the difference.

Your favorite vendors will be there, many with new tools, product samples, and yes—sometimes swag. Take a deep breath, pace yourself, and actually enjoy the experience. The right conversation or solution could be the thing that moves your business forward this year. We look forward to seeing you soon!!!
– The 17hats Team