
‘Tis the season for client holiday gift giving! It’s an age-old tradition that leaves a lasting impression of your business on the gift recipients because you’re saying, “Hey, client! We value and appreciate you! Here is our lovely gift to show it.”
While handing out client gifts may be crucial, it can also be daunting. Fear not because we’ve come up with four things to consider and a holiday gift guide to help you choose a great holiday gift for your clients.
Think About Usability
While the thought counts when giving clients a gift for the holidays, client gifts are also an investment. Be smart about how you spend your money to ensure that it is something your client can get some use out of rather than end up in a junk drawer, or [shudder] the trash.
Add a Personal Touch
Even though you’re likely buying the same client gift for all your clients, don’t let it show. Choose a gift that is thoughtful and personal to the recipient. Include a hand-written note on branded stationary or a card with each gift. This adds a nice personal touch.
Be Timely
Order sooner rather than later. Ensure that your gifts land in the hands of your recipients before the holiday season begins. Many clients close down businesses for the holidays or individuals take time off during the holiday season. It’s important that you get your gifts in their hands in the midst of the season rather than after it’s over.
Doesn’t Have to be Expensive
Focus on the quality of the gift rather than the price. Remember, the gift doesn’t have to be expensive. It is the thought that counts, but if you pick a gift that’s usable, personalize it with a handwritten note and deliver it in a timely fashion, quality over cost wins out every time.

2022 Small Business Holiday Gift Guide
Download our 2022 holiday gift guide for small business owners to get lots of ideas on what to send to clients this year.