
Small business owners wear many hats and must be equipped with a variety of skills to ensure their success. From communicating with clients to establishing your brand, here are four essential skills that every small business owner should have, as well as some additional tips to help you thrive.
1. How to email a large file
As a small business owner, you may need to send large files to clients or collaborators, such as high-resolution images or video files. If the file is too big to send via email, there are a few options available. One of the most popular ways to send large files is to use a file-sharing service such as Dropbox or Google Drive. These services allow you to upload your file and share a link with the recipient, who can then download the file at their leisure. Another option is to compress the file into a zip file, which reduces the file size and makes it easier to email.
2. Have your logo on file
Your logo is the face of your business, and having it on file is essential for branding consistency across all platforms. Whether you’re creating a new business card, updating your website, or printing promotional materials, having your logo readily available will save you time and money. Make sure to keep a high-resolution version of your logo in a variety of formats, including PNG, JPG, and EPS.
3. Setting up a Google Business Profile listing
A Google Business Profile listing is a free tool that helps small business owners manage their online presence across Google, including search and maps. By claiming your business on Google, you can update your business information, including your address, hours, and contact information. This listing also allows you to post updates, photos, and respond to reviews from customers. If you don’t have a public office or studio, you can change your settings inside Google to show the areas you serve as a local business. A Google Business Profile listing is essential for local search engine optimization (SEO) and can help drive traffic to your website.
4. The importance of owning your own domain name
Having your own domain name, such as yourbusinessname.com, is essential for building your brand and establishing your online presence. Owning your domain name gives you control over your website and email addresses, and it allows you to create a professional image for your business. Make sure to choose a domain name that is easy to remember and reflects your business’s name or services.
Purchasing a domain is easy to do for even the greenest business owners. You should never allow a person or agency outside of your business to purchase your domain name to avoid future issues down the road.
It’s important to continue learning and growing in all areas of your business to stay ahead of the game. Remember, as a small business owner, you are the backbone of your business. By staying organized, being efficient with your time, and keeping up with the latest trends and technologies, you can build a successful and thriving business. So keep pushing forward, and don’t be afraid to seek help and advice when needed.