5 Essential Questions You Need to Ask Yourself About Digital Marketing

By Shannon Baylor-Henderson on Jul 15, 2016 in Marketing

Startup marketing…it sounds so fun, simple and creative. That’s until everything you thought you knew about marketing your startup business isn’t producing significant results. Whether it’s designing and handing out thousands of printed flyers, creating a fancy-schmancy website or building a social media campaign, when it comes to marketing your business, you just want it to work.

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Three Key Skills to Becoming a DIY PR Expert

By Jill Kipnis on Jun 23, 2016 in How-Tos, Marketing

You don’t have to be a public relations professional to successfully draw attention to your brand. As a solo entrepreneur, you already are “the” expert on your business. You hold the tools that a PR pro—an outsider to your brand--can’t immediately tap into.

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It's Not New Age Nonsense - Here's How to "Be the Brand"

By Carita Rizzo on May 31, 2016 in Branding, Featured, Marketing

“Be the brand,” is something freelancers and new entrepreneurs hear all the time. But what does it mean?

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How to Effectively and Consistently Tell Your Brand's Story

Brand messaging is a business MUST. If your brand’s message is well-developed and cohesive, it’s a lot easier to communicate with your customers and call them to action. Additionally, if your brand’s message is consistent, your customers will flock to you no matter how you communicate with them. Brand messaging has a core goal: to explain why customers should choose you over your competitors.

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Help the Creatives Help You: A Guide to Getting Your Business Branded

For creative branding to be effective, communication, trust, and confidence are essential. Here's what you need to know for when you take the plunge and hire an agency to help you build your image.

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How 17hats Saved One Bookkeeper From "Going Crazy"

What do you when you've tried to tame the craziness of your business, and most platforms have failed you? Turn to 17hats, of course. Here's how one bookkeeper got her business on track.

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Make Your Brand Sizzle With a Compelling Boilerplate

By Jill Kipnis on May 10, 2016 in How-Tos, Branding, Marketing

Have you ever done the Myers-Briggs personality test? You answer a whole bunch of questions that evaluate whether you’re an introvert or an extrovert, or a more thinking or a more feeling sort of person, among several other identifying traits. Why not try it out on your business?

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Learn the Simple Statements That Define Your Entire Brand's Identity

By Adam Wood on May 04, 2016 in 17hats News, How-Tos, Branding, Marketing

In a world full of ever growing competition, one of the keys to defining your brand’s identity is deeply rooted in your value propositions. Whether you’re just starting out or deep in the game, defining what you stand for and why clients should care will make a huge impact on the volume and type of business you attract.

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Social Media is Your Market Research Secret Weapon

Ready to dip your toe into the research pool? Many new entrepreneurs hesitate to make the jump from idea to execution because they don’t know if their product or idea will resonate with the market, but that’s where social media comes in. It’s free, convenient, and best of all -- you get instant feedback!

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How to Build a Better Website For Your Small Business

Last year, the Score Association, a Virginia nonprofit comprised of small business counselors, released a study showing only 51% of small businesses have websites.

Within those that did, 80% didn’t use social media, 70% had no calls to action, 93% weren’t optimized for a mobile device, and a staggering 27% didn’t even list ways to get in touch with the business. Here’s how to avoid being one of these statistics.

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