There’s almost nothing more nerve-wracking than going to a job interview. You try to prepare as much as you can, thinking about potential questions you might be asked, and how you can put your best foot forward no matter what is thrown your way. So, what happens when that anxiety comes from meeting a great, potential new client?
Traditional public relations and marketing tactics are geared towards pitching your brand’s story to media or potential clients with a focus on your products and services. However, there’s another strategy you can pursue to get coverage in a broader set of publications or blogs.
You don’t have to be a public relations professional to successfully draw attention to your brand. As a solo entrepreneur, you already are “the” expert on your business. You hold the tools that a PR pro—an outsider to your brand--can’t immediately tap into.
For creative branding to be effective, communication, trust, and confidence are essential. Here's what you need to know for when you take the plunge and hire an agency to help you build your image.
Have you ever done the Myers-Briggs personality test? You answer a whole bunch of questions that evaluate whether you’re an introvert or an extrovert, or a more thinking or a more feeling sort of person, among several other identifying traits. Why not try it out on your business?
In a world full of ever growing competition, one of the keys to defining your brand’s identity is deeply rooted in your value propositions. Whether you’re just starting out or deep in the game, defining what you stand for and why clients should care will make a huge impact on the volume and type of business you attract.
Ready to dip your toe into the research pool? Many new entrepreneurs hesitate to make the jump from idea to execution because they don’t know if their product or idea will resonate with the market, but that’s where social media comes in. It’s free, convenient, and best of all -- you get instant feedback!
This year we’ve been talking a lot (on this here blog) about the power and importance of systems to entrepreneurs new and old. And when it comes to those just making the jump, there’s no better time than the present to get your business house in order. Here’s how you can simplify, organize, and automate your day-to-day with just one tool.
Avoid a common pitfall of new business owners everywhere: not having an organizational system in place. It won't just prevent headaches; it can dramatically improve your effectiveness!