Entrepreneur Quiz

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5 Steps to Successfully Pitching Yourself to New Clients

By Jill Kipnis on Sep 29, 2016 in How-Tos, Growth

There’s almost nothing more nerve-wracking than going to a job interview. You try to prepare as much as you can, thinking about potential questions you might be asked, and how you can put your best foot forward no matter what is thrown your way. So, what happens when that anxiety comes from meeting a great, potential new client?

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The Surprising Advantages to Being a Subject Matter Expert

By Jill Kipnis on Aug 29, 2016 in How-Tos, Branding


Traditional public relations and marketing tactics are geared towards pitching your brand’s story to media or potential clients with a focus on your products and services. However, there’s another strategy you can pursue to get coverage in a broader set of publications or blogs.

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Three Key Skills to Becoming a DIY PR Expert

By Jill Kipnis on Jun 23, 2016 in How-Tos, Marketing

You don’t have to be a public relations professional to successfully draw attention to your brand. As a solo entrepreneur, you already are “the” expert on your business. You hold the tools that a PR pro—an outsider to your brand--can’t immediately tap into.

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Help the Creatives Help You: A Guide to Getting Your Business Branded

For creative branding to be effective, communication, trust, and confidence are essential. Here's what you need to know for when you take the plunge and hire an agency to help you build your image.

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Make Your Brand Sizzle With a Compelling Boilerplate

By Jill Kipnis on May 10, 2016 in How-Tos, Branding, Marketing

Have you ever done the Myers-Briggs personality test? You answer a whole bunch of questions that evaluate whether you’re an introvert or an extrovert, or a more thinking or a more feeling sort of person, among several other identifying traits. Why not try it out on your business?

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Learn the Simple Statements That Define Your Entire Brand's Identity

By Adam Wood on May 04, 2016 in 17hats News, How-Tos, Branding, Marketing

In a world full of ever growing competition, one of the keys to defining your brand’s identity is deeply rooted in your value propositions. Whether you’re just starting out or deep in the game, defining what you stand for and why clients should care will make a huge impact on the volume and type of business you attract.

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Social Media is Your Market Research Secret Weapon

Ready to dip your toe into the research pool? Many new entrepreneurs hesitate to make the jump from idea to execution because they don’t know if their product or idea will resonate with the market, but that’s where social media comes in. It’s free, convenient, and best of all -- you get instant feedback!

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Why Every New Entrepreneur Needs a System Like 17hats

By Adam Wood on Apr 26, 2016 in 17hats News, How-Tos, Business

This year we’ve been talking a lot (on this here blog) about the power and importance of systems to entrepreneurs new and old. And when it comes to those just making the jump, there’s no better time than the present to get your business house in order. Here’s how you can simplify, organize, and automate your day-to-day with just one tool.

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The Essential Organization Tips Every New Entrepreneur Needs

By Sura Hart on Apr 21, 2016 in How-Tos, Business, Money Matters

Avoid a common pitfall of new business owners everywhere: not having an organizational system in place. It won't just prevent headaches; it can dramatically improve your effectiveness!

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