Entrepreneur Quiz

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The Surprising Advantages to Being a Subject Matter Expert

By Jill Kipnis on Aug 29, 2016 in How-Tos, Branding


Traditional public relations and marketing tactics are geared towards pitching your brand’s story to media or potential clients with a focus on your products and services. However, there’s another strategy you can pursue to get coverage in a broader set of publications or blogs.

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It's Not New Age Nonsense - Here's How to "Be the Brand"

By Carita Rizzo on May 31, 2016 in Branding, Featured, Marketing

“Be the brand,” is something freelancers and new entrepreneurs hear all the time. But what does it mean?

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How to Effectively and Consistently Tell Your Brand's Story

Brand messaging is a business MUST. If your brand’s message is well-developed and cohesive, it’s a lot easier to communicate with your customers and call them to action. Additionally, if your brand’s message is consistent, your customers will flock to you no matter how you communicate with them. Brand messaging has a core goal: to explain why customers should choose you over your competitors.

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Help the Creatives Help You: A Guide to Getting Your Business Branded

For creative branding to be effective, communication, trust, and confidence are essential. Here's what you need to know for when you take the plunge and hire an agency to help you build your image.

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Make Your Brand Sizzle With a Compelling Boilerplate

By Jill Kipnis on May 10, 2016 in How-Tos, Branding, Marketing

Have you ever done the Myers-Briggs personality test? You answer a whole bunch of questions that evaluate whether you’re an introvert or an extrovert, or a more thinking or a more feeling sort of person, among several other identifying traits. Why not try it out on your business?

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Learn the Simple Statements That Define Your Entire Brand's Identity

By Adam Wood on May 04, 2016 in 17hats News, How-Tos, Branding, Marketing

In a world full of ever growing competition, one of the keys to defining your brand’s identity is deeply rooted in your value propositions. Whether you’re just starting out or deep in the game, defining what you stand for and why clients should care will make a huge impact on the volume and type of business you attract.

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Build a Better Business By Building a Better Brand

By Adam Wood on May 02, 2016 in Branding, Business

You'll never believe this ONE shocking secret that all successful businesses small and large share! Sorry, it's actually not clickbait -- it's a fundamental principle you need to embrace: branding.

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What Kind of Entrepreneur Do You Want to Be?

Entrepreneur: a person who takes incredible risks, endures “trial by fire” experiences, and works extremely odd hours to see their idea make an impact and a profit. This probably isn’t the most “technical” definition of the word entrepreneur, but if you ask any entrepreneur about their journey, this is probably the most accurate definition.

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