Traditional public relations and marketing tactics are geared towards pitching your brand’s story to media or potential clients with a focus on your products and services. However, there’s another strategy you can pursue to get coverage in a broader set of publications or blogs.
“Be the brand,” is something freelancers and new entrepreneurs hear all the time. But what does it mean?
Brand messaging is a business MUST. If your brand’s message is well-developed and cohesive, it’s a lot easier to communicate with your customers and call them to action. Additionally, if your brand’s message is consistent, your customers will flock to you no matter how you communicate with them. Brand messaging has a core goal: to explain why customers should choose you over your competitors.
For creative branding to be effective, communication, trust, and confidence are essential. Here's what you need to know for when you take the plunge and hire an agency to help you build your image.
Have you ever done the Myers-Briggs personality test? You answer a whole bunch of questions that evaluate whether you’re an introvert or an extrovert, or a more thinking or a more feeling sort of person, among several other identifying traits. Why not try it out on your business?
In a world full of ever growing competition, one of the keys to defining your brand’s identity is deeply rooted in your value propositions. Whether you’re just starting out or deep in the game, defining what you stand for and why clients should care will make a huge impact on the volume and type of business you attract.
You'll never believe this ONE shocking secret that all successful businesses small and large share! Sorry, it's actually not clickbait -- it's a fundamental principle you need to embrace: branding.
Entrepreneur: a person who takes incredible risks, endures “trial by fire” experiences, and works extremely odd hours to see their idea make an impact and a profit. This probably isn’t the most “technical” definition of the word entrepreneur, but if you ask any entrepreneur about their journey, this is probably the most accurate definition.