Not everyone is born with the “sales” gene. You know, the gene that gives you the ability to attract customers and their wallets and don’t take “no” for an answer? Unfortunately, being born “sales deficient” isn’t good for those who are also born with the entrepreneurial spirit. Here's how to fix that...
Startup marketing…it sounds so fun, simple and creative. That’s until everything you thought you knew about marketing your startup business isn’t producing significant results. Whether it’s designing and handing out thousands of printed flyers, creating a fancy-schmancy website or building a social media campaign, when it comes to marketing your business, you just want it to work.
Brand messaging is a business MUST. If your brand’s message is well-developed and cohesive, it’s a lot easier to communicate with your customers and call them to action. Additionally, if your brand’s message is consistent, your customers will flock to you no matter how you communicate with them. Brand messaging has a core goal: to explain why customers should choose you over your competitors.
Entrepreneur: a person who takes incredible risks, endures “trial by fire” experiences, and works extremely odd hours to see their idea make an impact and a profit. This probably isn’t the most “technical” definition of the word entrepreneur, but if you ask any entrepreneur about their journey, this is probably the most accurate definition.